Over the course of 8 weeks using a user-centric approach, we created Vision Coach, a free web and mobile app that helps DME patients track their progress, manage clinical appointments and get the best results from their Eylea treatment.
A kick-off workshop with global client representatives, clinicians and behaviour change specialists, allowed us to fully understand why patients were unlikely to adhere to existing treatment programs. Solutions to overcome this issue were co-created, with digital at the heart of every idea.
We focussed on creating a user-centred lifestyle aid – Vision Coach – a tool which would empower patients to take control of their health and wellbeing.
Physical to digital
In order to prototype an end-to-end journey, we designed Vision Coach appointment cards, which educated patients about the benefits of using Vision Coach and encouraged them to download the app to get started.
A lot of time was spent fleshing out how to simplify the onboarding process to make it as painless as possible. In an attempt to encourage repeat engagement with the tool, patients are tasked to enter Life Goals they eventually want to achieve.
A simple timeline model forms the core of the Vision Coach experience, allowing patients to track their progress over time and unlock levels as they successfully complete rounds of treatment.
The app also visualises patient data in a way that is meaningful and digestible. Patients can see a high-level snapshot of their progress and track possible future trends.
The Vision Coach project has been used as a Trojan Horse within Bayer, to demonstrate and sell-in the potential of design-led innovation within an industry notoriously resistant to change.