Early concepts focussed on physical discovery and play. We wanted to encourage kids to explore and interact with the space around them, unlocking digital surprises as they went.
We utilised the brand’s connection to nature when developing a content strategy, linking the unique features of JLR vehicles to the amazing abilities of animals.
The animals and vehicles were also translated into physical papercraft models, aimed to entertain the youngsters during quieter moments of the car-buying experience.
We tested various technical solutions within a JLR prototype showroom facility (including AR and beacon technology) before settling on scannable 2D markers, used to trigger content.
Children are tasked to hunt for badges throughout the showroom space and collect them with their iPad Mini. As parents explore the JLR products and showroom, so too can their children, with an experience designed to them and their needs.